A healthier GTM starts here
GTM Analyzer helps you scan, analyze and validate your Google Tag Manager setup — so you can find issues, reduce risk and keep your data reliable.
BETTER DATA.
BRIGHTER DECISIONS.
BEFORE THEY
BECOME PROBLEMS.
Deep analysis
Scan your GTM container for errors, best practice issues and hidden risks.
Actionable insights
Get clear recommendations you can actually use.
Save time
Spot problems in seconds — no manual audits needed.
More reliable data
A cleaner container means more accurate insights and better business decisions.
COMPANIES
KEEP GOOD
DATA ☺
How it works
Get insights in just a few clicks.
Connect your container
Enter your GTM container ID and authorize access.
Run a scan
We analyze your tags, triggers, variables and settings.
Get results
See a clear overview of issues and recommendations.
GTM Analyzer has become an essential part of our workflow. It quickly highlights issues we might otherwise miss, and the recommendations are super practical.
Tailored Google Tag Manager Audits for Every Analytics Stack
Whether diagnosing missing ecommerce revenue, validating EU Consent Mode v2 flags, or running ongoing tag health surveillance, GTM Analyzer provides deterministic precision in 30 seconds.
Full Google Tag Manager Audit →
Complete container hygiene check identifying paused tags, orphaned triggers, dead variables, and site speed bottlenecks.
GA4 + GTM Audit →
Reconcile measurement IDs, custom parameter bindings, Enhanced Measurement conflicts, and duplicate purchase events.
Ecommerce Tracking Audit →
Validate Shopify, WooCommerce, and custom dataLayers for items array syntax, checkout progression, and Meta CAPI match rates.
Consent Mode v2 Audit →
Inspect ad_user_data, ad_personalization, and default CMP flags to ensure strict compliance without losing conversion modeling.
Ongoing GTM Maintenance →
Continuous weekly container surveillance, visual side-by-side JSON diffs, and real-time webhook alerts on regressions.
Living AI Documentation →
Transform complex GTM containers into clear Markdown or PDF documentation for developers, auditors, and clients automatically.
Start auditing for free. Upgrade when you scale.
Everything you need to eliminate GTM errors, generate living documentation, and protect critical tracking funnels.
Starter
Ideal for single website owners and testing GTMalyzer.
Includes 3 free audit credits
- 3 free credits
- Basic container health score
- Standard PDF report export
- JSON container file upload
- AI-powered documentation
- Version comparison diff
Pro Agency
For analytics consultants, marketing agencies, and scaling brands.
Billed annually (€468/yr)
- 30 credits / month
- AI-powered functional documentation
- Container version diff & rollback viewer
- Continuous container health monitoring
- GDPR, CCPA & Privacy risk scanner
- Priority Google Tag Manager API sync
Team
Custom governance and security for multi-brand enterprises.
Billed annually (€792/yr)
- 150 credits / month
- Everything in Pro Agency
- Multi-tenant team workspaces
- Deployment approval sign-off gates
- Webhook integrations (Slack, Teams)
- Custom audit rules & governance checks
Need Extra Audits? Purchase Single Credits
Don't need a monthly recurring plan? Buy one-time on-demand credits that never expire. Perfect for single client audits, ad-hoc tag reviews, or topping up when you run out of credits.
1 on-demand credit for a complete container health audit or functional AI documentation.
Ideal for multi-container health audits, version diff comparisons, and AI documentation.
Full agency credit reserve for deep governance audits, version migrations, and team sprints.
Frequently asked questions
See all FAQsIs my data safe?
Yes. We only need read-only access to your GTM container. We never modify your data.
Do you support server-side GTM?
Yes. We support both web and server-side containers.
Can I try it for free?
Absolutely. You can scan up to 3 containers for free, with no credit card required.
Ready to make your GTM setup healthier?
Join thousands of marketers who trust GTM Analyzer.