Eliminating the Google Tag Manager “Black Box”
We started GTM Analyzer with a simple conviction: tracking setups shouldn't be a fragile, undocumented mystery that takes 8 hours of manual spreadsheet labor to decipher.
Containers grow messy, undocumented, and fragile.
Over time, Google Tag Manager containers become bloated with legacy tags, dead triggers, and duplicated listeners left behind by former agency partners and departed engineers.
When new analytics professionals or developers onboard, they are forced to spend days reverse-engineering custom JavaScript and regex triggers, hoping that the next publish won't silently break critical conversion tracking or leak customer PII.
GTM Analyzer replaces this high-friction manual guessing with algorithmic precision, instant AI documentation, and automated regression testing.
8+ Hours Saved Per Audit
What previously required manually copy-pasting tags and triggers into Google Sheets is now completely automated in 30 seconds.
Zero Security Compromises
GTM Analyzer operates strictly with read-only permissions and offline JSON analysis. Your tracking infrastructure remains completely under your control.
Living Technical Specs
Every tag, trigger, and variable is parsed and summarized in plain technical English, creating an always-up-to-date knowledge base.
Engineering Principles We Stand By
Actionable Precision
We don't give vague vanity scores. We provide exact line-item diagnoses: broken triggers, duplicate click listeners, and concrete remediation instructions.
Privacy & Compliance First
Digital analytics operates under strict GDPR, CCPA, and cookie consent regulations. GTM Analyzer helps teams spot privacy violations before regulators do.
Respect for Developer Time
Whether exporting to PDF for a C-suite presentation or checking a version diff before a prod deploy, every feature is optimized for minimum clicks and zero fluff.