Container health
53/ 100
Needs attention
Illustrative score on GTM Analyzer's 0–100 scale, calculated from the example severity mix using the product's scoring rules.
Cleanliness4 findingsConsent2 findingsSecurity1 findingPerformance1 finding
Sample report. This report uses fictional ecommerce data. Finding examples are based on checks in GTM Analyzer; names, evidence, score, and version details below are illustrative.
GTM Analyzer · sample audit
Northstar Outfitters
Fictional ecommerce web container · Sample export
Category breakdown
Cleanliness4 findings
Consent2 findings
Security1 finding
Performance1 finding
Findings
Each check includes the business impact and a practical next step.
CriticalActive tags without firing triggersCleanliness
Example element
GA4 purchase conversion
Business impact
The purchase event tag has an explicitly empty firing-trigger list, so this conversion event cannot run as configured. Order reporting may be incomplete.
Recommended fix
Attach the intended purchase trigger, or pause or delete the tag if it is obsolete.
HighNo Consent Initialization trigger detectedConsent
Example element
Container
Business impact
Consent defaults may not be established before other tags fire, making consent behavior harder to control.
Recommended fix
Create a Consent Initialization trigger and attach the consent default or CMP tag.
MediumMarketing tags without explicit consent gatingConsent
Example element
Meta purchase tag
Business impact
An advertising tag without additional consent checks could run before the expected consent state is available.
Recommended fix
Review Advanced Settings consent requirements and the tag’s firing conditions.
LowUnused triggersCleanliness
Example element
Legacy campaign trigger
Business impact
Unreferenced triggers create uncertainty during future edits and can hide unfinished tracking work.
Recommended fix
Delete obsolete triggers or attach them to their intended tags.
LowVariables not referenced anywhereCleanliness
Example element
Old checkout value
Business impact
Unused variables add clutter and make the container more difficult to maintain.
Recommended fix
Confirm runtime use, then remove variables that are no longer needed.
MediumPersistent browser storage usage in Custom HTMLSecurity
Example element
Legacy attribution script
Business impact
Custom code writes persistent browser storage; review its purpose, consent behavior, and data handling.
Recommended fix
Inspect the script and confirm the storage behavior is intentional and consent-aware.
MediumPotential tag firing overlap across lifecycle stagesPerformance
Example element
Two page-view tags
Business impact
Overlapping firing conditions can lead to duplicate or inconsistent event collection.
Recommended fix
Review trigger conditions and remove redundant firing paths.
LowPaused tags need a decisionCleanliness
Example element
Two paused experiment tags
Business impact
Paused tags can conceal unfinished tracking work and add maintenance overhead.
Recommended fix
Delete obsolete tags or document why each one remains paused.
Version changes · sample
Fictional comparison: v41 → v42
- + Added: Meta Purchase tag
- ~ Modified: GA4 Configuration tag
- − Removed: Checkout trigger
The product compares tags, triggers, and variables between container versions on eligible plans.
Generated documentation · excerpt
Fictional example from a container reference
Tag: GA4 Purchase
Type: Google Analytics: GA4 Event
Trigger: Purchase completed
Purpose: Sends ecommerce purchase data to GA4.
Generated documentation describes tags, triggers, and variables in the container.
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